Today's decision makers in marketing face major complexity. Marketing has to answer a series of questions.
The core question that marketing has to answer remains: What does marketing contribute to the success of the company? How can this contribution be quantified? The New Markets Management Consulting approach to Marketing sets out to show the P & L impact.
Our Marketing concept addresses key questions of strategic management on relevant levels. Together with our clients, we provide solutions on strategy, structure and tool level.
All marketing activities are ultimately reflected in the profit & loss statement. Marketing first of all causes major cost. Impact is notoriously hard to quantify and prove. Therefore, impact drives our approach. The guiding principle is the assessment of impact of all marketing activities on the profit & loss statement of the company.